A trip to Liverpool makes John Spain think about how destinations use their USPs
Sometimes you’ve just got to accept that greater forces are controlling the outcome of your event, says John Spain
John Spain visits Manchester and catches up with an old friend
Oh no, Christmas is just around the corner, but don’t panic says John Spain
Next stop on John Spain’s UK tour is Birmingham, a model, he thinks, that other cities would do well to follow.
Make your fam trips fun, says John Spain
John Spain kicks off his UK tour with a highly enjoyable look at Nottingham
Over the last few weeks Venues.org.uk has been conducting a survey among its readership
Venues are increasingly offering extra value to their customers. How, John Spain asks, do you get added value out of an empty hall?
There’s a lot of help and advice out there so why not benefit from it, says John Spain
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